THE GAME IN MOTION: NFL INTERNATIONAL SERIES

A proposal for the branding of the NFL International Series. Inspired by the movement and athleticism of football, the final system is a kit of parts that can be used to create flexible advertising assets.

This system is designed to be easily implemented across many different platforms. Bold lines highlight the key movement of the players, and custom-built type helps to animate the imagery even more.

PROJECT TYPE

Brand Presentation,  Brand System, and Type Design

DATE

2018

ROLE

Project Designer

TEAM

Kyle Boynton, Maria Jaramillo


Completed at Imagination

CLIENT

NFL

The system can also be expanded to other applications, including web banners and television displays.