CHELSEA MARKET: A HOME-STYLE WORKPLACE
Our team was tasked with creating a graphics and wayfinding system for five floors of Google’s offices in Chelsea Market. A historic building with a long history, Chelsea Market has a notable mix of complex and hard-to-navigate floor plates full of architectural irregularities.
Our challenge was to build an environmental graphics system that could make use of the unique space by creating interactive graphic moments for users and supplementing our wayfinding signage system to bring clarity to a series of convoluted floor plates.
The result is an eclectic system that blends EGD, interior design, and immersive experiential design. It complements the architectural theme in the space, Homes, by exploring and celebrating individual tastes in home decoration and the visual languages that make a house feel like home.
PROJECT TYPE
Environmental GraphicsSignage & Wayfinding
Exhibition Design
Workplace Branding
DATE
2020–2023ROLE
Project Lead,Project Designer
TEAM
Carla Zorrilla, Christopher Smith,Stephanie Wilkins, Lauren Blalock, Francesca Stoppa
Completed at GHD Partners
All images courtesy of GHD Partners
OTHER COLLABORATORS
HLWDrive21
Three specialty art installations utilize unconventional and functionally unusable spaces to create engaging and memorable moments for visitors.
NYC in Neon
We created two installations designed to capture people’s imagination and ignite their sense of curiosity. Embracing the architectural theme of the home, we crafted custom-framed gallery walls showcasing iconic NYC buildings and subway scenes. Select frames invite visitors to open them, revealing illuminated neon views of iconic pop culture moments related to the images inside. With six frames, each displaying unique imagery, visitors experience something new depending on which frames they choose to explore.
NYC in Neon
We created two installations designed to capture people’s imagination and ignite their sense of curiosity. Embracing the architectural theme of the home, we crafted custom-framed gallery walls showcasing iconic NYC buildings and subway scenes. Select frames invite visitors to open them, revealing illuminated neon views of iconic pop culture moments related to the images inside. With six frames, each displaying unique imagery, visitors experience something new depending on which frames they choose to explore.
Inverted Cityscapes
Another interactive moment is the upside-down niche, which invites visitors to experience the area around Chelsea Market in an augmented, inverted universe.
Another interactive moment is the upside-down niche, which invites visitors to experience the area around Chelsea Market in an augmented, inverted universe.
In the Workplace
Floor entries, central areas, high-level destinations, and other key wayfinding paths are marked by custom graphics that "frame" the walls with a thick border. These areas incorporate shelves, curated found objects, painted rugs, and other specialty installations to create unique "home-scapes." Entries to each area feature custom glass graphics inspired by traditional home entry glass.
Floor entries, central areas, high-level destinations, and other key wayfinding paths are marked by custom graphics that "frame" the walls with a thick border. These areas incorporate shelves, curated found objects, painted rugs, and other specialty installations to create unique "home-scapes." Entries to each area feature custom glass graphics inspired by traditional home entry glass.
