TASMAN CAMPUS EXTERIOR WAYFINDING
Google’s Tasman Campus is a three-building, 674,000 sf campus located in San Jose, California. Our task was to enhance the user experience by creating an exterior signage system for the campus. Our goal was to develop a minimal, future-proof signage system that could subtly infuse moments of our client’s fun and playful brand personality.The result is a comprehensive wayfinding system complete with campus directionals, vehicle directionals, and destination IDs, which offer high-level, mid-level, and detailed touch points to help users navigate the campus.
Architecturally, each building in this campus utilizes one of the brand’s colors as a primary driver for the architecture, interior design, and graphics. Our exterior signage designs capitalized on this use of color to zone the campus into disctinct sections, giving users a high-level way to understand which building in the campus they are closest to.
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PROJECT TYPE
Exterior Signage & WayfindingDATE
2021–2023ROLE
Project LeadTEAM
Nico Raddatz, Stacie Moorman, Brandon CannonCompleted at GHD Partners
All images courtesy of GHD Partners
OTHER COLLABORATORS
Form4 ArchitectureCorporate Sign Systems
Google’s brand has a fun and playful spirit, which we wanted to pay homage to. Small moments of whimsy are scattered throughout this system, including large scale pedestrian walking portals that welcome visitors to the campus and high-level destination ID’s with tops that spin in the wind.
In addition to the wayfinding system, we designed monument signage for each primary entryway to the campus. To minimize material waste, we adapted and reused the existing structure of a monument sign from the campus's previous tenant. Through extensive site visits, drawings, and coordination, we successfully repurposed this structure to fit the new campus needs and created two additional monument signs for the secondary entrance to work with the system.
