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255 TASMAN CAMPUS


Google’s Tasman Campus is a three-building, 674,000 sf campus located in San Jose, California. Our main challenge in designing for this campus was creating a framework that allowed for subtle commonalities across the campus while also showcasing each building's distinct architectural style.

The 255 Building, known as the Coastal Modern building, draws its visual language from a blend of the area’s stunning natural scenery, California coastal and modern architecture, and the Sea Ranch school. The content stories highlight local San Jose landmarks, scenic hiking trails, and tidal patterns.

RELATED  PROJECTS:

285 TASMAN CAMPUS
225 TASMAN CAMPUS
TASMAN CAMPUS EXTERIOR WAYFINDING

PROJECT TYPE

Environmental Graphics & Wayfinding
Workplace Branding

DATE

2020–2022

ROLE

Lead Senior Designer, Project Lead

TEAM

Nico Raddatz 
Stacie Moorman, Lynnae Strait, and Carla Zorrilla

Completed at GHD Partners
All images courtesy of GHD Partners


OTHER COLLABORATORS

Form4 Architecture
AMP Printing, Art Signs


The MarketPlace @ Tasman Cafe is located on the first floor of this building. Adopting a “Branded House” approach, each of the five stations features a consistent logotype style. The unique typeface used in the café adds personality to each station. Simple blackened steel signage on light-toned wood panels complements the Coastal Modern architecture and interior design of the café.


To foster a sense of cohesion throughout the campus, each building was divided into four workplace quadrants (red, blue, yellow, and green). The glass graphics in each quadrant were designed to maintain a cohesive feel across the campus while also reflecting each building's unique identity. In this instance, the design of the glass graphics highlights the root systems and flowers native to San Jose.
Other systemically placed and designed graphics include stair and elevator floor number graphics.




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