LOADING DOCKS AT 111 8TH
We were tasked with a complete signage overhaul for the Loading Docks at 111 8th Avenue. Our goal was to create a functional signage system that enhances legibility for workers navigating this complex space. By utilizing bold colors and large, clear typography, we were able to breathe new life into an often-neglected back-end area.
Color-coded exteriors and bay labels simplify the drivers' experience. Instead of searching for a complicated street address in a busy area, they can easily locate the “Red” or “Blue” docks and the specific bay they need. Once inside and unloaded, large, legible, color-coded signage identifies elevator numbers, maximum loads, and other dock rules.
PROJECT TYPE
Exterior Signage & WayfindingDATE
2022–2023ROLE
Project Co-LeadTEAM
Nico Raddatz, Carla Zorrilla, James Tupling, Lea AbdulnourCompleted at GHD Partners
All images courtesy of GHD Partners
OTHER COLLABORATORS
Drive21CLIENT
JLL
So what? Who cares?
Throughout the month-long installation process, we captured the attention of the dock workers, many of whom had been there for years.
As we completed the installation of the new signage, workers approached us excitedly, sharing how much easier their routines had become. Our method of color-coding the docks was integrated into the back-end system, providing clarity for delivery drivers, dock employees, and company logistics, transforming a once convoluted working experience into a more efficient one.
Throughout the month-long installation process, we captured the attention of the dock workers, many of whom had been there for years.
As we completed the installation of the new signage, workers approached us excitedly, sharing how much easier their routines had become. Our method of color-coding the docks was integrated into the back-end system, providing clarity for delivery drivers, dock employees, and company logistics, transforming a once convoluted working experience into a more efficient one.
A striking visual product, this project’s biggest success was in its ability to excite and educate people about signage and its importance, ultimately improving peoples’ work experiences.
